Sunshine Coast, Australia 

“The voucher they gave us doesn’t even cover the Uber cost to the hotel!”

(Can’t read the full email – click here for the online version.)

Once again, yours truly and his wife are on the “road”. Today I write you from the Sunshine Coast of Australia. The late spring climate is almost tropical. The beach is a 2-minute walk away. If it wasn’t for the jet lag, we would have difficulty discerning the difference from our home in Panama. 

There we will be missing the biggest month of national celebrations as Panamanians celebrate their independence from Spain and Colombia, their flag and more. If you have plans to get things done during the month you are advised to lower your expectations substantially. Since we still have warranty work to be conducted on our condo, it is just as well we are not there, thus reducing our frustration at the slow rate of completion.

It took us a day longer to get here than planned. 

The continued impasse in the US congress to pass a funding bill has caused shortages among that country’s air traffic controllers, who are federal employees. This in turn has caused daily flight delays and even outright cancellations.

Our planned flight from Panama City to Brisbane was through San Francisco. I knew we were in trouble when I received notice on my phone enroute to the airport. Our first flight was going to be 90 minutes late departing. With only 2 hours between connecting flights, there was no way we were going to make it.

This was confirmed by the time we arrived at the airport. The delay was now 3 hours.

Which is why, at 1 AM in the morning local time, I observed that the transportation voucher given to us from the agent in San Francisco wasn’t enough to cover our Uber to the hotel they had put us up at, since the next flight to Brisbane was the next day. 

My plan, however, is not to bore you with a litany of travel woes. When one is headed off for a couple months of travel – this kind of incident is bound to happen. Best if you roll with a “silver lining” prospective.

Since we now had an entire day in a beautiful city, we took the most of it. The weather was warm, for the end of October. We ended up heading down to the Presidio Tunnel Park, with its perfect view of the Golden Gate bridge, Alcatraz and the sailing yachts and wing foilers. 

Naturally we visited and partook in the culinary and beverage scene, for which this city is renowned. Plus we had food vouchers to “burn” at the airport given to us from the airline to compensate us for the delay.

I won’t go into all the details. Suffice to say we enjoyed fantastic beverage concoctions near the water, succulent French cuisine in a quaint residential quarter and over-priced, unappetizing bar food inside the terminal.

One thing stood out – the prices.

Everything is so expensive. Food, drinks, transportation. True, Panama is cheaper. But still, compared to just 6 months ago when we were last in the US, everything seemed much pricier. 

The official inflation rate is stated to be only 3%, annually, last I checked. We all know this can’t be true. When one compares the cost of everyday purchases for food, utilities, transportation and more, it feels more like 10% at least. I wouldn’t be surprised if it was more.

This is extremely important for those of you who are running a business or consulting with one. If you are not paying attention, before you know it, your margins are being squeezed and your profitability plummeting. 

You must, therefore, have a plan to increase your own prices. And do so, in a way that does not lose you customers. 

This is much easier to do when you have a market advantage or uniqueness and your market consists of discerning, higher income earning clients. 

If you are not in such a position, you are liable to get clobbered as every one of our governments seem hell-bent on destroying the currencies and economies for which they are responsible. Seek expert guidance now, to best survive this debacle.  

For sure-fire strategies on how to increase prices, lower costs and boost profit and revenue, my low-cost, Do-It-Yourself Business Academy is a good place to start.

Until next week, 

Stay healthy and focus on profit! 

 - Hugh 
The “Profit Accelerator” Expert

P.S: Tiny, consistent wins—1–2% changes—can compound into 50–100% more profit in a year. Our team built a tool to unlock those gains. If you’re curious about how this can transform your coaching business, click here to explore further.

★ BECOME A HIGHLY PAID BUSINESS COACH WITH #1 COACHING PLATFORM ★
I am looking for individuals to help handle the exploding global demand for business
coaching services. I’m willing to train [at my expense] the right individual with a
passion for wanting to help small business owners become successful.
NO travel - work from home. $225,000 first year income. If you or someone you
know is interested, click here and an 8-minute video will explain it all.