Aug 9, 2025
Northwest Ontario

“You’re making a bad decision. They are going to be very upset.” 

(Can’t read the full email – click here for the online version.)

We are back on the highway, making our west by car for likely the last time. We’ve stuff to pack and discard. A car to sell. Time to make our move to Panama more permanent.

It is still summer here in the northern latitudes. The days are still long and the average high still reaches into the high 70s and if we’re lucky, slightly beyond. The sky is not clear, however, as massive wildfires are still burning out of control in the northwest of this and every other western province.

Normally, I would be excited about a trip like this. Open roads, beautiful vistas and the meeting up with old friends and acquaintances. But my heart is heavy.

I had to make a difficult decision upon departure from the residence of my aging parents. One that they and my siblings may never forgive. Nonetheless, it was one that I believe was the correct one. Hopefully time will prove me out.

As a business owner, you too will constantly be required to make such decisions. Fire an employee. Start a new promotion. Raise prices. Invest in new capital and equipment. Shut down a department. Close and sell your company.

If you are a business coach, you will be asked to advise on such decisions. You must refrain on actually giving an opinion. Help your client assess the pros and cons but the responsibility of acting must reside with the owner. 

When it comes to marketing, promotions, cost cutting or changing of prices, often your charges will delay making a move – for fear of being wrong. 

Your job, then, is to help them understand the risks and show how small changes can bring about large improvements. Help them understand, in the case of promotions for example, that each one is a test. Their individual successes or failures, if done correctly should be viewed as data upon which one can modify, improve or discard and start anew.

When I was first hired as a business coach, I thought that I had to get my clients huge wins, right off the start. That I had to help them be fantastically successful in attracting new clients and customers. That every promotion they did had to be a home run.

Only with experience and time, did it become apparent that consistent improvements of as little as 1% and 2% would yield bottom-line increases of 50%, 100% and more, over as little as year.

The group I am with has developed the best tool I have seen or used that shows exactly how this can be achieved. If you are interested in seeing what it is, click here.

Until next week, 

Stay healthy and focus on profit! 

 - Hugh 
The “Profit Accelerator” Expert

P.S: Most business owners and consultants, do not have clear ideas on how and where to find improvements in the businesses they manage or advise. That’s why we created Profit Acceleration Simulator^TM . This free tool shows you the exact impact you can affect on your bottom-line via improvements in key strategic areas. Check it out here: (https://streetsmartsmba.pro/simulator)

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