Feb. 13-25
Park City,
Utah
“Well, that was one major let down of a game”
Can’t read the full email – click
here for the online version.
We’re back on the slopes, skiing with the same friends we had just enjoyed sun and swim with down in Panama. Our neighbours in Playa Caracol were amazed that not only did we convince these folks to join us in the south but also to rejoin us for a few weeks in the cold and snow. Little do they know how wintery it is about to get….
Meanwhile, last Sunday down here in the States, was the big event known as the Super Bowl. An American football extravaganza where the big talk is on which ad will be best. Which one will be the funniest, arouse the most emotion. Since the game itself was a blow out for the Eagles – we looked forward to the ads, more than the game itself.
Since every 30 seconds cost somewhere around $8,000,000 to air – with many
millions more to produce, there is a lot of titillation on waiting to see what the big companies will do.
So, let me try and remember what I saw.
- There was an ad with flying mustaches – oh yeah – promoting Pringles chips. But I can’t recall the connection.
- Ben Affleck was in a weird one - I think that was for Dunkin Donuts.
- Billy Crystal and Meg Ryan were in another – she reprised the fake orgasm scene from their iconic movie, “When Harry Met Sally” – but I can’t remember what they were selling.
- Eugene Levy, of Second City and Saturday Night Live fame was featured in an ad where his bushy eyebrows did some fancy flying – no idea what he was selling either.
- Lastly, there was the classic Budweiser Lite Beer commercial, with their famous Clydesdales – pushing their
brew. So, I remember that company.
Some were funny. Some pushed your emotions. Some were downright weird.
Regardless – none pass the test of what you should copy, when making an ad that will work for you.
None pass the conversion
equation.
What is this equation you ask?
Simple:
- Interrupt
- Engage
- Educate
- Offer
If
all you do is “Interrupt” your audience, to get eyeballs on your ad, which is all the Super Bowl ones do, and you do nothing else – your ads are doomed to fail and cost you money.
I encourage you, therefore, to enjoy the ads shown during the big game for their entertainment but make sure none of yours’ follow their structure – unless you wish to go out of business soon.
Until next week,
Stay healthy and focus on profit!
- Hugh
The “Profit Accelerator” Expert
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