Dec 16-23
Roatan,
Honduras
“Come on Daddy, you need a good, relaxing massage. We do it right here on the beach!”
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We took the ferry from Utila to Roatan on Thursday. Lucky for us, the weather had
cleared after 3 days of mostly torrential rain and pummeling winds from the west.
While the wind was still westerly, the swells came in from the Northeast. Big enough that the 104-foot, catamaran ferry pitched and rolled substantially. I’m told that many prefer to fly between these two islands to avoid the rough seas between them.
Since there is only one flight a week and
that on a Saturday, we didn’t have much choice.
Roatan was discovered by Christopher Columbus in 1502. Soon after, it became a popular stop for pirates and buccaneers looking to stash their treasure.
Fast forward a few centuries, and the island was a British colony for a while, which is why you'll still hear some British influences in
the local accent and culture. In fact, initially, you think locals are speaking a kind of Spanish, with the odd English word thrown in.
Listen closely, and you begin to hear a creole English, not unlike what you might hear in Jamaica.
I had just finished a very fine cappuccino, next to a beautiful little beach in West End. No sooner had I crossed the
road with the intent of capturing the area’s beauty with a photo, when I was accosted by a young woman, selling me on a massage on the beach.
“You look tense Daddy”, she said. “What you need is a nice, relaxing massage. Here, let me give you 5 minutes free. I show you how good it will be.”
At a price of only $20 for 30 minutes, how could I refuse? Plus,
one for my wife at the same time, with her friend doing the work.
We were led a short distance down the beach. An older lady brings two beach chairs that can lie out flat and we were promptly greased and pummeled.
It wasn’t the best massage I’ve had. And not the worst. Worth $20 for sure.
What I really
enjoyed, however, was both the aggressiveness with which she pursued the sale and the fun and kind way she did it. She wasn’t going to take no for an answer, but she wasn’t going to get all angry or frustrated if the sale did not materialize.
The fact that both she and her friend had braces was proof enough that they both were doing quite well in this occupation.
The scene
reminded me of a presentation put on by the late Zig Ziglar. One of his stories is of his time when he sold high-end pots and pans door-to-door. He said this about his attitude:
“I had their pots and pans in my possession. And they had my money in their pockets. I wasn’t about to leave until we had made the trade!”
What about you?
Are you missing sales because you are too timid to ask for it? How much effort do you make once you have a warm prospect within your grasp? Do you let them off easily at the first objection?
If your sales are not where you want them, think on this quote from Zig:
“Timid salespeople have skinny kids!”
Until next week,
Stay healthy and focus on profit!
- Hugh
The “Profit Accelerator” Expert
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