June 3, 2023
Canmore, Canada

“Can’t believe we lost by less than 1% of the vote!”

(Can’t read the full email – click here for the online version.)

We had a provincial election here in Alberta, on Monday. There was good news and bad news.

The good news is that the “right” party won. The bad news is that our local candidate, the incumbent, lost. And by very little. Less than 200 votes. Not even 1% difference.

Politics is a tough “business”. Everything is “Win-Lose”. There are no spoils for second place at the ballot box. The winner gets everything and everybody else sneaks off into the wilderness – licking their wounds. 

Thank goodness this is not the situation for you, as an owner of a business. Assuming you are providing value for your clients and customers, every transaction is a “Win-Win”.

You receive money in return for the goods and/or services you provide. If you do your job properly – which includes “money-math”, you earn a decent profit. Money you can use to pay yourself and invest in the expansion of the business.

Clients feel they too receive a “profit”, else they would not purchase. They buy when and if they believe they are receiving more value from your service or product than they are paying for. The better the “deal” looks to them, the more likely they will take your offer.

The good news for you is that you don’t need a majority of consumers to buy from you, to make a living or to be successful. You often don’t need even 1%. And you don’t need prospects to buy from you every time you make them an offer.

I mean, just because a prospect doesn’t buy from you today, doesn’t mean it is all over for you. They can just as likely buy from you tomorrow, or the day after. 

If you run a ‘campaign’ or promotion that “fails”, you don’t have to wait 4 years to try again. You simply need to examine every area where your promotion didn’t get the results you wanted and determine what part you need to change. You get to test and measure. 

If you know your “money-math”; your number, however, you can then use that knowledge to “buy” customers. Yes, buy them, literally. Make them god-father offers for a front-end service or product, so you can sell to them at a profit, all the other services and products you have, for months and years to come. 

The simplest example is your grocery store offering milk or some other staple at a huge discount. They lose money on the sale. But the offer brings you into their store with the knowledge that most customers, once there, will buy a host of other products, from which the store earns a healthy profit. 

I do not have the time, nor is this the place, to go into detail on how you might affect this strategy best, for your enterprise. I can tell you; it is one of the most powerful.

So, be thankful you are not seeking elected office. You get to seek the approval of your marketplace every single day and you need only a small percentage of the entire population to value your offerings to succeed. And you can ethically and profitably buy customers; unlike your local politician….😎

Until next week, 

Stay healthy and focus on profit! 

 - Hugh 
The “Profit Accelerator” Expert

P.S. If you’d like an additional $10k, $50k or $100,000 or more in additional revenue and profit – then Accelerate Your Profits and let me show you how in under an hour, without spending a dime on sales or marketing. ->StreetSmartsMBA.org/pas

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