May 19, 2022
Canmore AB – “You were away for
6 months! Wow – must be nice. And you still were able to work, run your business? Wish I could do that.”
Can’t read the full email – click here for the online version.
I was being asked how my winter was, by a tennis club colleague. She could not believe that not only was I able to take off for that many months but also continue to run my business.
I replied that I was able to do this by making myself available for scheduled calls on 2 days out of the week only, I turn off all computer and phone notifications and work
hard at replying to emails just once or twice a day only.
Furthermore, I added, I ended up increasing my business and had more ‘appointments’ because I was less reachable, not more.
She replied, “that might work for you, but there’s no way she could do it. Her business is different.”
And that my friends, is where she is and many of you are, mistaken.
It is a common fallacy that to be successful in business, one needs to be immediately and constantly available. The internet, cell phone, messaging, and email make it irresistible to most,
to be “on call”, 24/7.
The second fallacy, is most business owners believe in the following 2 myths:
- Their business/professional practice is different
- Since everybody else is doing it this way, it must the way to do it.
My observation, confirmed by Dan Kennedy, is if there is somebody who’s doing what you want to do, the way you’d like to do it, then you can do it too. Even if there’s only one person doing
it.
Remember the story of Roger Bannister? The first person to break 4 minutes for the mile. It took decades before it was done. Then Roger broke it. Weeks later, it was broken again.
Since then, it has been broken countless times. Just this week another high schooler achieved the feat.
As a business owner then, you only need to ask yourself two questions:
- How do you want to run your business?
- How do you want others to do business with you?
Oh, I hear your objections already.
But what if I lose customers, clients, sales? I can’t make myself less available. If anything, I need to make myself more available.
Here’s a newsflash for you. Customers are replaceable. Money: replaceable.
The ONLY thing you cannot replace is the minute you just took to read this. Time used is NOT replaceable. Your TOP priority must be protecting the only
ASSET you have that can’t be replaced.
Your time.
Guard it zealously. Block off huge amounts so you are undisturbed. Use those blocks to focus on the big tasks and projects that will get you to your 3 and 5-year goals.
Don’t be like so many who give more thought to protecting the “crap” they have stored in the garage then on their time.
Until next week…
Stay healthy and focus on profit!
- Hugh
The “Profit Accelerator”
Expert
P.S. Did you know that even tiny improvements of 1-3%, in just 12 fundamental areas of your business could give you 50% and more improvement to your bottom-line? Test out my brand-new Profit Acceleration SimulatorTM and discover the true impact of a conservative estimate of Profit Acceleration initiatives on
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